The theme of circularity has been apparent throughout my portfolio. This has been established through the circularity of trends and outfit repeating. I feel that this theme is important to recognise our individual impact within the fashion industry. This impact can as a result, create an onset of effects in a circular manner. My app ‘Make It Mend’ continues this theme, with an intention to increase the longevity of clothing and its life cycle. This intention is achieved through providing the resources to encourage users to mend their clothes. 

 

It has been argued that lack of time is one of the main reasons why individuals avoid mending their clothes (Ethical Gear, 2017). Therefore, I wanted to tailor this app to both individuals who are either time poor or have excess time to complete their mending. From this decision, I brainstormed my initial page ideas on a digital document (See Appendix A). This positively helped establish a structure to my creative process. During this process, I added customisation features where users could personalise their experience according to their needs. This decision is supported by theories which suggest customisation can ‘reduce consumer uncertainty and increase enjoyment’ (Magrath and McCormick, 2013). Within the design process, I decided to feature a variety of mismatched patterns and materials across the app. This decision correlates with the idea that mending can take place in varying forms, with different materials, and by different means. 

 

Peer feedback revealed that the app structure was clear and easy to follow. It also highlighted that the plurality of options available created a sense of useability for different users. However, it was suggested that at certain points there was an excess of information to read through. As a result, this could negatively impact decision making based on this information. Therefore, it may be useful to consider the amount of text and options available when creating interactive platforms in the future.