• Knowledge of factors that contribute to successful branding

• Understanding of brand communication linked to existing concepts and visual theory 

• An ability to understand the variety of branding strategies that are utilised within the fashion industry

• Knowledge of different approaches and skills used to design a brand communication strategy for a mock-up fashion brand 

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Luxury Fashion Brand Case Study - Grade: 74/100​​​

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Discussion how chosen brand started, who the customer is and the brands visual identity, how it grew (the brand communication strategy) and how it has maintained its success.

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New Brand Proposal (Group Work) - Grade: 72/100

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The proposal of a new fashion brand. The identification of its three key competitors within the sector, a SWOT analysis, the proposal of the celebrity face of the brand, a brand identity board and a launch plan. 

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