Fashion Marketing
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Understanding of the key areas of Fashion Marketing and Management
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Knowledge and critical understanding of how different types of fashion brands and sizes of business employ a variety of marketing strategies
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Ability to evaluate, analyse and propose relevant marketing strategies for fashion brands
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Marketing Report & Individual Reflection (Group Project) - Grade: 71/100
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A case study focussing on Abigail Walker (AW) Lingerie and the sector that it sits in. The assignment looks specifically at the varying marketing strategies AW and other similar brands utilise. The case study also considers the company's product range and looks in depth at its promotional strategies. The report then cumulates into a proposal for a pop-up shop for the brand, explaining the concept, methods of promotion and how it would help to drive sales and raise brand awareness.
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