Influencers & Contemporary Celebrity
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Identify and evaluate appropriate academic and media research material
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Critically analyse influencer/celebrity themes and case studies
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Critically understand the relevance of influencer case studies and their impacts on society
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The ability to write for different audiences
Influencer Analysis - Grade: 72/100
A demonstration of understanding of contemporary celebrity and influencer culture by drawing critical attention to relevant academic, audience and popular media research and case study materials in relation to a single contemporary influencer.
Virtual Influencer Portfolio - Grade: 90/100
Construction of a virtual influencer via consideration of the ways in which such figures can be employed constructively and creatively by brands for authenticity, credibility, inclusivity and/or commercial gain in the contemporary period. The Virtual Influencer Portfolio comprises academic analysis and curated social media content that befits the virtual influencer creating a coherent campaign.