References

Amed, I., Berg, A., Hudson, S., Rao, P., Jindal, D., Olive, A.S., Weaver , K., Balchandani, A., Pacchia, M.L., Kersnar, J., Lepasch, N. and Crump, H. (2023a). The State Of Fashion: Beauty. [online] McKinsey, p.35. Available at: https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report#/ [Accessed 23 Nov. 2023].

Amed, I., Berg, A., Hudson, S., Rao, P., Jindal, D., Olive, A.S., Weaver , K., Balchandani, A., Pacchia, M.L., Kersnar, J., Lepasch, N. and Crump, H. (2023b). The State Of Fashion: Beauty. [online] McKinsey, p.26. Available at: https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report#/ [Accessed 23 Nov. 2023].

Amed, I., Berg, A., Hudson, S., Rao, P., Jindal, D., Olive, A.S., Weaver , K., Balchandani, A., Pacchia, M.L., Kersnar, J., Lepasch, N. and Crump, H. (2023c). The State Of Fashion: Beauty. [online] McKinsey, p.15. Available at: https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report#/ [Accessed 23 Nov. 2023].

Barton, C., Harker, R., Cromerty, H., Browning, S. and Carthew, H. (2023). Rising Cost of Living in the UK. [online] UK Parliament, House of Commons Library, p.8. Available at: https://commonslibrary.parliament.uk/research-briefings/cbp-9428/#:~:text=Impact%20of%20high%20inflation%20on%20households&text=In%20September%202023%2C%20the%20Resolution,most%20affected%20by%20rising%20prices. [Accessed 23 Nov. 2023].

Cornelis, E. and Peter, P.C. (2017). The Real campaign: the Role of Authenticity in the Effectiveness of Advertising Disclaimers in Digitally Enhanced Images. Journal of Business Research, [online] 77, p.1. doi:https://doi.org/10.1016/j.jbusres.2017.03.018.

Danthinne, E.S., Giorgianni, F.E., Bryn, A.S. and Rodgers, R.F. (2022). Beauty and the Big business: a Qualitative Investigation of the Development and Implementation of the CVS Beauty Mark. Body Image, [online] 41, p.1. doi:https://doi.org/10.1016/j.bodyim.2022.01.012.

Dermatica (2023). Introducing Our Vitamin C 15%: Fresh Batch Ascorbic Acid. Instagram. Available at: https://www.instagram.com/p/CxsnHVro7jY/ [Accessed 23 Nov. 2023].

Detienne, F. (2023). Video and Language Use in Instagram Marketing for Multilingual Markets. [Masters] p.30. Available at: http://hdl.handle.net/2078.1/thesis:41893 [Accessed 23 Nov. 2023].

Dove (2017). The ‘Dove Real Beauty Pledge’. [online] Dove US. Available at: https://www.dove.com/us/en/stories/about-dove/dove-real-beauty-pledge.html [Accessed 23 Nov. 2023].

Gewiese, J. and Rau, S. (2023). Target audience: Skin Care Users in the UK. [online] Statista, Statista, pp.5–8. Available at: file:///C:/Users/laraj/Downloads/study_id119519_target-audience-skin-care-users-in-the-united-kingdom.pdf [Accessed 23 Nov. 2023].

Hayes, A. (2023). What Is Social Media Marketing? [online] Investopedia. Available at: https://www.investopedia.com/terms/s/social-media-marketing-smm.asp [Accessed 23 Nov. 2023].

Levine, T. (2022). Council Post: What Does Today’s Consumer Want? Personalized, Seamless, Omnichannel Experiences. [online] Forbes. Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/11/what-does-todays-consumer-want-personalized-seamless-omnichannel-experiences/?sh=4571f1381e1e [Accessed 23 Nov. 2023].

Li, Y. and Xie, Y. (2019). Is a Picture Worth a Thousand Words? an Empirical Study of Image Content and Social Media Engagement. Journal of Marketing Research, [online] 57(1), p.4. doi:https://doi.org/10.1177/0022243719881113.

McKinsey & Company (2023). The Beauty Market in 2023: a Special State of Fashion Report | McKinsey. [online] www.mckinsey.com. Available at: https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report#/ [Accessed 23 Nov. 2023].

Olay (2021). The OLAY Skin Promise | Zero Skin Retouching| Why Olay | Olay. [online] www.olay.com. Available at: https://www.olay.com/skinpromise [Accessed 23 Nov. 2023].

On Marketing (2014). Culture as Competitive Advantage for Marketers. [online] Forbes. Available at: https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=5cc536057a13 [Accessed 23 Nov. 2023].

Perfect Retouching Inc. (2023). Why Professional Model Photo Retouching Matters in the Fashion Industry. [online] www.linkedin.com. Available at: https://www.linkedin.com/pulse/why-professional-model-photo-retouching-matters-fashion-31tac/?trk=article-ssr-frontend-pulse_more-articles_related-content-card [Accessed 22 Nov. 2023].

Romagnoli, R. (2020). A Bold New Marketing Strategy for a Brave New World. [online] The Drum. Available at: https://www.thedrum.com/opinion/2020/05/19/bold-new-marketing-strategy-brave-new-world [Accessed 23 Nov. 2023].

Skin+Me (2023a). Customer Campaign: No Filters. Just Skin + Me – The Dose. [online] The Dose. Available at: https://www.skinandme.com/the-dose/customer-campaign-no-filters-just-skin-me/ [Accessed 22 Nov. 2023].

Skin+Me (2023b). How Much Will I Be charged? – Skin + Me. [online] Skin+Me. Available at: https://www.skinandme.com/info/support/billing/how-much-will-i-be-charged/ [Accessed 23 Nov. 2023].

Skin+Me (2023c). Introducing Our Brand New campaign: No filters. Just Skin + Me. Instagram. Available at: https://www.instagram.com/p/CxGTS2hIGfu/?img_index=1 [Accessed 23 Nov. 2023].

Skin+Me (2023d). Introducing Our Brand New campaign: No filters. Just Skin + Me. Facebook. Available at https://www.facebook.com/skinandmehq/posts/pfbid02dHC3VXSJoCnVUGRwUQFMQP3xU2F43Yi7QA98SNWhmkMmGztBcyaSVcrcHkEammLUl [Accessed 23 Nov. 2023].

Skin+Me (2023e). Our pledge to you. No filters. Just Skin + Me. www.instagram.com. Available at: https://www.instagram.com/p/CxGU7M1Iba_/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== [Accessed 22 Nov. 2023].

Skin+Me (2023f). What Is Skin + Me? – Skin + Me. [online] Skin+Me. Available at: https://www.skinandme.com/info/support/getting-started/what-is-skin-me/ [Accessed 23 Nov. 2023].

Slater, R. (2022). 60% of Consumers Don’t Feel Personally Well Represented in Health & Beauty Ads. [online] The British Beauty Council. Available at: https://britishbeautycouncil.com/60-of-consumers-dont-feel-personally-well-represented-in-health-beauty-ads/ [Accessed 22 Nov. 2023].

Verma, S. (2009). Impact of Repetitive and Contextual Advertisements on Consumer Behavior: an Exploratory Study. Computer Science and Information Technology, International Association of, [online] 0, p.2. doi:https://doi.org/10.1109/IACSITSC.2009.20.

Wightman-Stone, D. (2023). British Consumers Overwhelmed by the Skincare Industry Reveals New Report. [online] FashionUnited. Available at: https://fashionunited.uk/news/fashion/british-consumers-overwhelmed-by-the-skincare-industry-reveals-new-report/2023080870988 [Accessed 23 Nov. 2023].